Fibraco Llc main services: Management consulting, Corporate Communication, Public Relations
Management consulting is the practice of helping organizations to improve their performance, operating primarily through the analysis of existing organizational problems and the development of plans for improvement. Organizations may draw upon the services of management consultants for a number of reasons, including gaining external (and presumably objective) advice and access to the consultants’ specialized expertise.
As a result of their exposure to, and relationships with numerous organizations, consulting firms are typically aware of industry “best practices”, although the specific nature of situations under consideration may limit the transferability of such practices from one organization to another.
Consultancies may also provide organizational change management assistance, development of coaching skills, process analysis, technology implementation, strategy development, or operational improvement services. Management consultants often bring their own proprietary methodologies or frameworks to guide the identification of problems and to serve as the basis for recommendations for more effective or efficient ways of performing work tasks. (from Wikipedia)
Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic. Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organization. (from Wikipedia)
Public Relations (internal and external Public Relations)
Public relations helps an organization and its publics adapt mutually to each other.
Public relations is the conscious organization of communication. PR is a management function. The task of PR is: To achieve mutual understanding and to establish a beneficial relationship, between the organization and its publics and environment, through two-way communication.
(CERP definition. The author of the definition is Thomas Barat)